Brand identity and design
Typically 2 to 3 weeksA brand that looks like one business, everywhere it appears.
We design brand identities for new businesses and refresh tired ones: the logo, colours, type and tone of voice, written up as guidelines your team and vendors can follow. Then we carry the system onto everything a customer sees, from the visiting card and letterhead to the signboard, the website and the first social post.
A fixed written quote within 2 working days of receiving the information we need.
What we can do for you
Brand discovery and positioning
A working session on who you serve, what makes you different and how you want to sound, written up before any design starts.
Logo and identity
Concepts, refinement, and every version you'll need: colour, single colour, reversed, icon, horizontal and stacked, with bilingual versions on request.
Brand guidelines
Colours, type, logo rules, photography and icon style and tone of voice, in a PDF your team and vendors can follow.
Stationery and collateral
Visiting cards, letterhead, forms, brochures, menus, invitations, ID cards and uniform artwork.
Signage and environmental graphics
Shopfront and main signboards, reception walls, wayfinding and room signs and standees, sized to your fabricator's measurements.
Packaging, labels and rebrands
Packaging and labels for product businesses, and refreshes that keep what customers recognise while modernising the rest.
Who it's for
- Founders opening a new business, branch, clinic or school
- Businesses whose logo, signboard, website and social posts all look different
- Established brands that need a refresh without losing what customers recognise
The problem we solve
Most small businesses get a logo from one person, a signboard from another and a website from a third. Nothing matches, the files are lost, and every new brochure or post is designed from scratch. Customers notice, and a business that looks inconsistent is harder to trust.
What's included
- A short brand brief agreed with you before design starts
- Logo concepts, two rounds of refinement and the final identity system
- Colour palette, typography and usage rules
- Brand guidelines as a PDF, plus source and export files for every format
- Print-ready artwork for the stationery, collateral and signage in your quote
What you get
- One consistent look across your premises, paperwork, website and social media
- Files your printer, signage fabricator and web team can use without guessing
- A system that makes every future design faster and cheaper
Timeline
Typically 2 to 3 weeks from the brief to final files, depending on how quickly each round is approved. Print and signage artwork runs alongside.
Price and payment
A fixed written quote within 2 working days of receiving the information we need. Short, fixed-scope projects are billed 50% to start and 50% on delivery. Longer builds are billed by milestones agreed in the quote.
What we need from you
- A decision-maker for the brief and each approval round
- Your business name, and any names or marks you already use
- Measurements and material specs from your signage fabricator, where signage is in scope
Not included
- Printing and fabrication costs, which you pay your vendor (we can coordinate them on request)
- Trademark registration: we run a basic name and domain availability check, and recommend you consult a trademark attorney
- Photography and video, which are quoted under video and photography
Questions
Read the guides
How much does it cost?
We don't publish prices because scope varies a lot. You get a fixed written quote within 2 working days of receiving the information we need, listing the scope, timeline, exclusions and payment dates. Short, fixed-scope projects are billed 50% to start and 50% on delivery. Longer builds are billed by milestones agreed in the quote. Nothing is billed outside the quote without your written approval.
Do I own the logo files?
Yes. Once the final payment is made, you own the bespoke work we create for you: designs, content and custom code. Our pre-existing tools and components, and third-party software and platforms, are licensed to you on their own terms, and the quote lists them. You receive the source files and every export format.
Can you work with my existing logo?
Yes. If customers already recognise your logo, we usually refine it rather than replace it, and build the colours, type and guidelines around it.
Do you handle printing and signboards?
We design print-ready files and artwork sized to your vendor's specifications. Printing and signage fabrication are done by your vendor, or we can coordinate a vendor for you on request, quoted separately.
Can you check whether a business name is available?
We run a basic check of the name against domain availability and a quick search, so you can spot obvious clashes early. It isn't legal clearance: for trademark registration, please consult a trademark attorney.
Who owns what you build?
Once the final payment is made, you own the bespoke work we create for you: designs, content and custom code. Our pre-existing tools and components, and third-party software and platforms, are licensed to you on their own terms, and the quote lists them.
Tell us about your project
We reply within one working day. A fixed written quote within 2 working days of receiving the information we need.
Related services
- Social media management and content
- Video, motion graphics and photography
- Business launch, end to end
- AI consulting and automation audit
Part of our end-to-end service
Brand identity and design is stage 2 (Brand) and 3 (Print and place) of our eight-stage journey, from a name on paper to customers at your door.
See the whole journey