Guides
Plain-English guides to websites, AI search and automation
Each guide answers one question properly: what it is, what actually works, and what to avoid. Checked against official sources and dated, so you know how current it is.
9 min read · Updated
Generative engine optimisation (GEO): what it is and what actually works
What GEO is, how it differs from SEO and AEO, how AI search tools find and cite pages, what actually works, what is hype and how to measure AI visibility.
Read the guide: Generative engine optimisation (GEO): what it is and what actually works9 min read · Updated
How ChatGPT, Google and other AI assistants decide which business to recommend
How ChatGPT, Google, Copilot, Perplexity and Claude find businesses to recommend: live search vs model memory, crawler controls, consistent facts, checklist.
Read the guide: How ChatGPT, Google and other AI assistants decide which business to recommend9 min read · Updated
AI readiness assessment for small and mid-sized businesses: a practical checklist
An AI readiness assessment for small and mid-sized businesses: what to check, how to pick a first workflow, a five-day plan, red flags and judging ROI.
Read the guide: AI readiness assessment for small and mid-sized businesses: a practical checklist9 min read · Updated
WhatsApp Business Platform for businesses: chatbots, automation and the rules to know
WhatsApp Business app vs Platform: opt-in, templates, the 24-hour window, human escalation, AI chatbot limits, Meta's charges, setup and CRM links.
Read the guide: WhatsApp Business Platform for businesses: chatbots, automation and the rules to know9 min read · Updated
Website redesign checklist: keep your rankings and get more enquiries
Website redesign checklist: baseline, content inventory, URL mapping, 301 redirects, metadata, Core Web Vitals, WCAG 2.2 AA, launch and Search Console.
Read the guide: Website redesign checklist: keep your rankings and get more enquiries10 min read · Updated
Shopify vs WooCommerce (and when to go custom): choosing an ecommerce platform
Shopify vs WooCommerce compared: hosting, payments, apps, SEO, multi-currency and migration, plus when a custom or headless ecommerce build makes sense.
Read the guide: Shopify vs WooCommerce (and when to go custom): choosing an ecommerce platform10 min read · Updated
CRM integration for small businesses: connect your website, WhatsApp and ads to one pipeline
Connect website forms, ad lead forms, WhatsApp and bookings to one CRM: deduplication, UTMs, consent, routing, webhooks, safe retries and data protection.
Read the guide: CRM integration for small businesses: connect your website, WhatsApp and ads to one pipeline9 min read · Updated
Core Web Vitals explained: LCP, INP and CLS for business websites
What LCP, INP and CLS measure, Google's good thresholds, field vs lab data, how to measure in PageSpeed Insights and Search Console, and common fixes.
Read the guide: Core Web Vitals explained: LCP, INP and CLS for business websites9 min read · Updated
Local SEO and Google Business Profile: a practical guide for service businesses
Google Business Profile eligibility, categories, consistent details, legitimate reviews, local landing pages, enquiry tracking and how it feeds AI answers.
Read the guide: Local SEO and Google Business Profile: a practical guide for service businesses
Looking for a definition? See the glossary of web, AI search and automation terms.
Want this done for you?
Tell us what you're trying to fix. A 30-minute call is free, and you'll leave with a clear next step.
A fixed written quote within 2 working days of receiving the information we need.