May 26, 2026·4 min read
5 signs your marketing is spending on the wrong things
If your reporting looks great but revenue doesn't move, these are the signs.
The quick test
If your marketing reports look impressive but revenue is flat, you're almost certainly spending on the wrong things.
The five signs
- —You report on impressions and reach, not leads and revenue.
- —You're buying traffic to pages that don't convert. Fix the page first.
- —You can't say which channel made the last sale. No attribution, no decisions.
- —You're on every platform instead of winning the one that works.
- —Your agency never says "stop doing this." Good programs cut losers fast.
Fewer, better bets — measured in cost-per-lead and revenue, optimized monthly. We run marketing the way we instrument our own products. Want a straight read on where your spend is leaking?
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