March 18, 2026·3 min read
5 signs your copy is costing you conversions
If people land and leave without acting, your copy may be the problem.
The quick test
If people land on your page and leave without acting, your copy may be the problem — not the traffic.
5 signs
- —Your homepage talks about you, not them.
- —Visitors don't know what to do next.
- —Copy is generic enough to belong to anyone.
- —Your voice changes page to page.
- —Nothing ranks because nothing says anything.
Words should move people to act. Want copy that does?
Building something? Let's pressure-test it.
Describe your idea and get a straight, specific answer in seconds.