DIY ads vs. professional production: when to invest

DIY or professional?

DIY ads are fine for testing a message cheaply. Invest in professional production once you have an offer that works and want to scale it — that's when craft and a real hook pay back.

The deciding question

Are you still finding the message, or scaling a proven one? Test rough, then produce the winners properly.

Describe where you are and we'll tell you honestly which makes sense.